a digital "red envelope", a cash gift exchanged through a smartphone
app, is a popular activity during lunar New Year in China. The activity
is expected to become even more fun with the emergence of AR (Augmented
Unlike conventional digital red envelopes that one can open by simply
touching the screen of their smartphones, the two companies have said
that opening the new AR offerings will be more akin to Pokemon Go.
"The essence of the red envelops is still about socializing, and AR
technology is just a tool. By incorporating the AR technology to our
app, we hope it will bring more fun to our users while giving out red
envelops, "said Tencent Vice President Yin Yu.
According to the latest information disclosed by the two companies so
far, users will be able to hide a red envelop in a certain place and
then set other information about the red envelope, including a map to
its location, and the people who will be eligible to find it.
The information about the red envelope, and an invitation to find it,
can be sent to the users’ friends through social platforms like WeChat.
The finders must go to the place where the AR red envelope was hidden
before they can grab it through the app.
The giving of red envelopes on occasions like Chinese New Year is a
tradition among the Chinese people. Typically, older members of the
family give the red envelopes to the children in the family to celebrate
lunar New Year. In modern times, the tradition has evolved into a game
among young people.