可口可乐新年广告惹怒俄罗斯和乌克兰（中英双语）
青岛希尼尔翻译咨询有限公司（www.sinosenior.com）整理发布 2016-01-08
青岛希尼尔翻译公司（www.sinosenior.com）2016年1月8日了解到：All
Coca-Cola wanted to do was to wish consumers a happy new year, but
instead it ended up stirring anger in two markets, Russia and Ukraine,
over the disputed territory of Crimea. The Ukrainian Black Sea peninsula
was annexed by Moscow in March 2014 and remains a trigger issue in the
Russian-Ukrainian crisis today.
可口可乐希望将新年快乐传达给消费者，但是却在俄罗斯和乌克兰这两个市场引起愤怒，皆因克里米亚这片争议领土。乌克兰黑海半岛于2014年3月并入俄罗斯，至今仍是俄罗斯乌克兰危机中的一个一触即发的问题。
In a new year’s message on VK, the most popular Russian social media
network, Coca-Cola published a map of Russia that did not include
Crimea.
俄罗斯最受欢迎的社交媒体网络VK传达了一条新年广告，可口可乐发布了一张不包括克里米亚的俄罗斯地图。
Faced with barrage of criticism from Russian users of VK, it published
the map again on Tuesday, this time including Crimea, and apologised.
The new map also included the Kuril Islands, the western Pacific
archipelago that Moscow seized in 1945 from Japan. The second version
also included Kaliningrad, a Russian exclave situated between Poland and
Lithuania that is globally recognised as belonging to Moscow.
面对VK上俄罗斯网民排山倒海的职责，可口可乐昨日重新发布了一张地图，这次包括了克里米亚，并进行了道歉。新地图还包括千岛群岛，莫斯科于1945年从日本夺取的西太平洋群岛。第二个版本还包括加里宁格勒，在波兰和立陶宛间的一块飞地，全球公认属于俄国。
But by including Crimea, Coca-Cola unleashed a firestorm in Ukraine,
where demands for a boycott of the soft drink got under way. On Tuesday,
the corporation threw in the towel and simply dropped the New Year’s
message. “Dear friends! Thank you for your attention. It has been
decided to delete the item which caused the upset,” Coca-Cola’s
Ukrainian subsidiary said on Facebook.
但是加入克里米亚的行为惹怒了乌克兰，抵制可口可乐的要求开始进行。周二，可口可乐认输并撤下新年广告。可口可乐乌克兰子公司在脸书上写道：“亲爱的朋友们，感谢你们的关注，我们决定删除这条引发混乱的广告。”
Late Tuesday Coca-Cola’s headquarters in Atlanta, Georgia issued a
statement apologizing for the issue but blaming an outside agency. “The
Coca-Cola Russia team had a stylized map of Russia created as part of
its Christmas campaign. The agency that created the map later made
changes without our knowledge or approval,” the company said. “We, as a
company, do not take political positions unrelated to our business, and
we apologize for the post, which we have removed.”
上
周二在可口可乐的亚特兰大总部，乔治亚发表声明进行道歉，但是责怪了一个局外者。公司称：“可口可乐俄罗斯团队有一张固定的俄罗斯地图，作为圣诞节活动的
一部分，绘制这个地图的机构没有告知我们也没有经过我们的同意进行了修改。我们作为一家公司，在对于与我们业务无关的问题上，不持政治立场，我们为这条广
告道歉，已经删除。”
Relations between Russia and Ukraine plunged after the latter’s
pro-Russian president, Viktor Yanukovich, was ousted by pro-European
demonstrators in February 2014.
2014年2月，乌克兰前亲俄总理维克托.亚努科维奇被亲欧的示威者赶下台，俄乌关系恶化。
来源:the guardian
注：部分新闻来源于网路，如有涉及版权，请及时通知我们，我们将尽快删除。
---------------------------------------------------------------------------------------------------------------------------------------------------------------