双语新闻：2016全球最具价值品牌：苹果、谷歌、可口可乐位列三甲

青岛希尼尔翻译咨询有限公司（www.sinosenior.com）整理发布  2016-10-09

青岛希尼尔翻译公司（www.sinosenior.com）2016年10月9日了解到：NEW YORK — Apple Inc., Alphabet Inc.’s Google, and Coca-Cola Co. topped the list of the world’s 100 most valuable brands in 2016, while technology and automotive brands dominated the overall rankings, according to a new report from brand consultancy Interbrand.

纽约报道——根据品牌咨询公司“国际品牌集团”最新发布的报告，在2016年全球100个最有价值的品牌中，苹果，谷歌和可口可乐位列前三；而在整个榜单中，科技品牌和汽车品牌占了相当大的部分。

Microsoft Corp., Toyota Motor Corp., IBM Corp., Samsung Electronics Co. Ltd., Amazon.com Inc., Mercedes-Benz and General Electric Co. were also on the Top 10 list, according to Interbrand’s 2016 Best Global Brands report.

根据国际品牌集团2016年全球最佳品牌报告，榜单中前十名还包括微软、丰田汽车公司、IBM、三星电子有限公司、亚马逊、梅塞德斯-奔驰和通用电气公司。

Social network Facebook Inc., e-commerce giant Amazon and toy company Lego were the top-growing brands.

社交网络公司Facebook 、电子商务巨头亚马逊和玩具公司乐高是增长幅度最大的品牌。

This year, technology and automotive took 29 of 100 rankings on the annual list.

今年，在前100名的榜单中，科技品牌和汽车品牌占了29个。

The report ranks brands based on financial performance, its influence on customers, and its power to command a premium price or drive company sales.

品牌的排名主要基于财务业绩报告、对客户的影响、溢价能力或推动公司销售的能力。

Apple’s brand value rose 5 percent from a year ago to $178 billion and Google’s brand value was up 11 percent from a year ago to $133 billion, according to the report.

根据该报告，苹果的品牌价值同比增长5%至1780亿美元，谷歌的品牌价值同比增长了11%至1330亿美元。

Apple, Google and Coca-Cola are the most valuable brands as "their finances are strong, their brand is a powerful driver of choice and they are very strong compared to competitors," said Jez Frampton, Interbrand’s global chief executive officer.

国际品牌集团的全球首席执行官杰斯·弗兰普顿称，苹果、谷歌和可口可乐是世界上最有价值的品牌，“他们财务实力雄厚，他们的品牌具有强大的号召力，是其竞争对手无法比拟的。”

Hitting the Top 100 for the first time, French fashion brand Dior and Silicon Valley automaker Tesla Motors Inc. were at Nos. 89 and 100 respectively. Hugo Boss, Chevrolet and Kleenex dropped off the list, the report said.

第一次跻身品牌价值100强的是法国时尚品牌迪奥和硅谷的汽车制造商特斯拉汽车公司，他们分别位列89名和100名。报告称，雨果博斯、雪佛兰和舒洁从榜单中掉落出来了。

Interbrand is part of Omnicom Group Inc.

国际品牌集团是奥姆尼康集团的子公司。
来源:VOA新闻

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