Apple has announced a voice-activated loudspeaker powered by its virtual assistant Siri

Apple has announced a voice-activated loudspeaker powered by its virtual assistant Siri

Like devices by Amazon and Google, Apple’s HomePod speaker can respond to questions and control smart home gadgets such as lights

Analysts say Apple has been slow to improve its Siri virtual assistant and launch a smart speaker, after Amazon launched its Echo in 2014

The company has pitched HomePod first and foremost as a music player

Apple being very clever by launching its Siri speaker as a music speaker that’s smart, because Siri isn’t great, said Tom Warren from the technology news site The Verge

Interesting that home assistant was the last feature they talked about. Focusing on music is smart, main use case for smart speakers, said Ben Bajarin, of the Creative Strategies consultancy

The announcement was made at the tech giant’s Worldwide Developers Conference (WWDC) in San Jose, California

It’s a logical step for Apple, to ensure that they don’t miss the opportunity to get a smart device right in the centre of people’s homes, said Ben Wood, an industry analyst at CCS Insight

There has been a huge amount of hype around Amazon Echo and Google Home, but we are really at the start of this technology

At more than double the cost of Amazon’s Echo, the HomePod is a typical Apple move

The company is once again banking on its reputation as a creator of intuitive, luxury products that justify a hefty price tag

What’s interesting about Apple’s approach here is that the company has positioned HomePod as a music device first and foremost, a big contrast to the approach of Google which touted its Home speaker as a day-to-day assistant for many aspects of your life

So - a cynic might say Apple has just launched the world’s most-hyped bluetooth speaker - not much imagination there

But let’s face it, before AI and machine learning really matures, most home assistant devices are essentially voice-controlled speakers, and so Apple dedicating its effort into making it sound great is probably a smart move

Then again, you might wonder if its "smart" capabilities are being downplayed due to Siri just not being as advanced as its competitors