Working environments become battle fields of silent contest between JD.com and Alibaba, two major competitors in the online shopping festival on June 18

Working environments become battle fields of silent contest between JD.com and Alibaba, two major competitors in the online shopping festival on June 18

The two e-commerce giants provide good working environments and benefits for their staff, as the essence of their competition is people

When staff members who have worked for Alibaba for over two years want to buy their first house, Alibaba provides them with 300,000 in loans 3 years interest-free. Alibaba built 380 apartment buildings with prices only 60 percent that of the market in 2016

JD.com also provides superior single apartments for their staff, iPhone 7 smartphones to those who have worked for JD.com for over five years, and 3,000 yuan to those who work during Spring Festival to bring their parents and children to the work place for a family reunion

It will take years to see the results of the two e-commerce giants’ competition. With more shopping festivals, their competition is not only about prices but also management, cost control and marketing ability. The key to the success of this battle is how the two companies treat their staff

This year’s "6.18 mid-year promotion" is a real test for China’s retail industry

Alibaba has over 400 million active consumers and over 10 million businesses with over 10 billion deals everyday. Finding ways to use technology to improve services for customers is the focus of their work

Jack Ma, CEO of Alibaba, is committed to establishing a trading platform and e-commerce ecosystem, a business model with relatively low risk

However, Liu Qiangdong, CEO of JD.com, uses a more risky business model by establishing their own logistics, warehouses and brands

By the end of September last year, the number of staff members at JD.com was 2.5 times more than Alibaba, with 115,811 and 46,689 respectively