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Subject: STARBUCKS Coffee Company today announced that it will bring its first international Starbucks Roastery and Reserve Tasting Room to Shanghai in 2017
Excerpt: English text from the archived bilingual edition · Chinese edition
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STARBUCKS Coffee Company today announced that it will bring its first international Starbucks Roastery and Reserve Tasting Room to Shanghai in 2017
Located along Nanjing Road W., one of the world’s busiest shopping destinations, the Roastery will be part of the soon to be built HKRI Taikoo Hui Project, Shanghai’s newest premium world-class retail, office, and hotel area
Scheduled to open in late 2017, the new Starbucks Roastery and Tasting Room in Shanghai will be inspired by the first location that debuted in December 2014 in the company’s hometown of Seattle, Washington
The 2,700-square-meter Shanghai space will reflect a similar, immersive all sensory experience. This interactive, retail environment will allow customers in China to better understand the craft of roasting and brewing a range of Starbucks coffees including the rare, limited availability of Starbucks Reserve coffees from around the world
“China represents the most important and exciting opportunity ahead of us. As our first international Roastery, we will take even bolder steps to make this Shanghai location our most stunning store, while making it completely unique and relevant to the Chinese customer,” said Howard Schultz, chairman and chief executive officer of Starbucks
“The Starbucks Roastery environment honors coffee innovation as a modern day Willy Wonka experience, where customers are only feet away from the theatre and artistry of our coffee craft. I am confident this will be one of the most highly-anticipated store openings in our international markets.”
China is, today, Starbucks largest international market with more than 2,100 stores across over 102 cities, including 55 Starbucks Reserve stores
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