Localization and global business — page 1

What should be checked before a localized website goes live?
Website localization extends beyond body copy. Navigation, forms, error messages, image text and page metadata all affect usability. Language switching and the rendered pages also need checking before release.
What belongs in a game localization brief?
Translators need more than a string table: who is speaking, to whom and where the text appears. World-building notes, screenshots and variable definitions help keep the translation in context.
When does marketing copy need transcreation?
Wordplay, rhythm, cultural associations and brand voice can be lost in a literal translation. Transcreation works toward an agreed communication goal without taking liberties with product facts.

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