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Subject: There could soon be a direct flight between China and Ireland - and one of the key driving forces behind the route is apparently Ireland’s many famous film sights
Excerpt: English text from the archived bilingual edition · Chinese edition
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There could soon be a direct flight between China and Ireland - and one of the key driving forces behind the route is apparently Ireland’s many famous film sights
That’s according to a report in the Irish Independent, who claim that a route between Beijing and Dublin will be announced shortly
The newspaper also proposes that Hainan Airlines could be a likely operator of the flight.As for the film connection - well, Ireland, together with Northern Ireland, are home to countless locations that have been made famous through exposure in internationally famous films and TV series
For example, when it comes to Game of Thrones alone, the Irish tourist board names many scenes and settings
As we’ve reported extensively over the last few months, there are fast expanding cultural and trade connections between China and Ireland
For example, in March we revealed that Irish beef is set to be promoted in China thanks to a multi-million pound investment from the European Union and the Irish Food Board
Bord Bia - as the Irish Food Board is officially known - recognised that the growing demand for quality meat amongst Chinese consumers made the country an excellent market for potential growth
With that in mind, it will spend 3.75 million euro over three years on promoting Irish beef and lamb across Asia, but with a particular focus on China from its regional headquarters in Shanghai

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